Radiovision Inc – Automotive Advertising Agency

Automotive Advertising & Media Marketing


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Automotive Digital Marketing Trends A Definitive Guide for 2018

The digital marketing realm is constantly evolving hence, naturally making it difficult to keep pace with all recent developments. Also, simply keeping up with the trends isn’t enough, auto dealers have to make the best use of the new technology to stay ahead in the game.

This guide will help auto dealers and digital marketers utilize their time and effort in automotive digital marketing services that reap results. From SEO and web design to social media and content marketing, this extensive guide touches upon all these important factors.

SEO

The way people research about cars is changing and voice search is the new big thing in 2018. With technology like Google voice search, Amazon Echo and Siri, talking to gadgets is becoming a part of daily life. According to studies, nearly 20% searches are done through voice recognition. Hence, car advertising agencies need to leverage this new trend in their campaigns.

Keywords here continue to hold prominent position. Instead of short keywords, people are asking real questions and conversing with their gadgets, hence, conversational and natural keywords need to have a place in your keyword strategy.

The second major trend is mobile indexing. Mobile first indexing basically means that desktop versions of a website will no longer be indexed, instead search engines (Google) will give preference to mobile versions of the website instead. This means making mobile search friendly websites is more important today than ever.

Social Media

Micro influencers are playing an active and valuable part in social media marketing. A micro influencer is the one who has a relatively smaller follower base, yet high engagement and genuine followers. These influencers post genuine content which their followers appreciate, hence, marketing through them allow a more targeted approach and cost effectiveness.

Content

This year, car advertising agencies must mostly focus on video and mobile content. Studies reveal that people are four times more likely to watch a video over text content regarding the same subject. And, live video streaming is such a trend these days, its importance has heightened in 2018. Live streaming is also very affordable; hence, small auto dealers can take advantage of this in creative ways. Rather than writing a blog describing a service or features of a car, auto dealers can host a live stream and give out details while also answering questions along with it.

Hence, automotive digital marketing services in 2018 should focus on real time marketing and relation building. Text content here plays the role of supporting videos. Video captions, social media posts and introductions to vlogs still require appealing text content to make users hit play on your video. In a way, content, whether video or text content, continue to remain the top influencer.

Lastly, personalized auto advertisements need attention in 2018. Ad technology has helped publishers in targeting potential customers, what is needed now is leveraging personalized content and the data on which personalization depends on, for better and more relevant auto ads.

Resource: Here’s Your Automotive Digital Marketing Guide to Stay Ahead of Competitors in 2018

 

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How to Leverage The Benefits of Facebook Auto Marketing in 2018

It’s a well-known fact that Facebook is the world’s most popular social media site and the second most visited site. What started as a simple socializing platform has grown into becoming the most sought after, well connected and the best digital platform for advertising and marketing products or services.

As the world’s most popular social media website, it has now 2.07 billion monthly users active worldwide – offering a promising marketplace for automotive advertising.

A study conducted by Dealer.com reveals that almost twenty percent of buying population feels that social media greatly influences the narrowing of their brand or model consideration. Twenty-seven percent said social media greatly influences their identification of a dealership from which to purchase.

Though Facebook offers great opportunities for auto dealers, leveraging its benefits to the maximum extent is elusive. Its important to keep pace with the latest updates, trends and learn how to use them in your favor to reap maximum benefits!

Let’s look at the ways with which you can leverage the benefits of Facebook.

Make your auto advertisements more appealing with Video Marketing

Videos have the ability to influence and convince people as it gives the car buyers an opportunity to take a look at the car they fancy without actually visiting a car dealership. Data from AutoTrader.com also shows that shoppers are 20% more likely to click on a specific vehicle listing if it has video.

With features like geo-targeting and audience data on Facebook, car dealers can make a real impact. FB is not only helpful in reaching out to customers, but it also gives an opportunity to build a relationship with them. By including customer testimonials, feedback, “know us” clips and walk around videos, dealers can make automotive advertising a reciprocal association.

Detailed Behavioral Targeting

In today’s world where online website visits are more than showroom visits, finding and inbounding the right audience has never been more important for marketers. FB provides a more nuanced way to do this through behavioral targeting. With this feature you can narrow down your audience by adding several layers of behavioral categories, thus, making it easier to target new and existing customers alike. For instance, if your dealership has an extensive collection of new SUVs for sale, you can target those people who are looking to buy a new SUV. Similarly, all the people who visit your site and look at the SUVs, you can re-target these people through auto advertisements, offering a special offer.

Reaching out to Millennial shoppers

Millennials are far more likely to turn to social media and ask their friend’s advice before heading into a dealership or finalizing a car. More than 9 out of 10 Millennials now turn to the Internet when shopping for a new car or truck, according to research conducted on behalf of eBay Motors.

Here’s where customer reviews on Facebook play a crucial role. Since, Millennials are greatly influenced by the reviews given by the social peer’s, dealerships must encourage their customers to post reviews and formulate an independent customer review strategy for FB. On an average, a Facebook user has approximately 350 friends, so even if one out of ten customers post a positive testimonial on his feed, this can add up to a lot of great testimonials for your dealership.

2018 is just around the corner and Facebook is already working on new ways to boost FB Ads. Hence, this is a good time to work with your automotive marketing agency, take a fresh look at your FB marketing strategies and make the most of this dynamic platform!

Resource: How Facebook has Become The Key Player in Automotive Digital Marketing

 


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Pay Per Click Advertising – Why is It Important for Auto Dealers?

The competition for visibility in the search engine results is fierce. Auto dealers are opting for different and innovative strategies to improve their search engine visibility. Free promotion strategies, if planned and executed properly, do bring good results. But, in order to maintain profitability in this fierce competition, companies should back their free promotion strategies with paid online advertising methods like Pay-Per-Click.

PPC is a powerful advertising tool that influences your auto website’s position in the search engine results, drives traffic to your website and increases ROI. Because of its favorable results in the recent times, many dealerships today have turned towards automotive PPC agencies to develop and oversee their PPC campaigns.

So, if you’re on the fence about PPC for your dealership, read along to know the amazing benefits that PPC and automotive PPC agencies can bring.

Why PPC marketing?

1. You pay only when a person clicks
The best feature about PPC is that it is straightforward and you know exactly where your money is going because you only pay when an interested person clicks on your ad.

2. You can get website traffic almost instantly
If you adopt a sound PPC campaign, you can expect people clicking your ad and visiting your website almost instantly because PPC uses targeted keywords that your prospective customers are typing in the search engines. To put it in simple words, your ads will be shown to people looking for vehicles online and not everyone in general like in the case of traditional advertising. However, it is important to invest your money in the right automotive PPC marketing agency who knows exactly how to tailor the campaign according to your needs.

3. You can reach your potential customer at the correct time
With PPC, you can target a specific person at a specific place with the right ad and at the right time. With PPC’s location targeting mechanism along with device-specific preferences, you can deliver specific messages to your potential customers.

4. You can keep track of the results
The problem with traditional marketing is that it is difficult to track whether your ads are reaching your targeted audience or not and whether the ads are bringing in any customers. With PPC, you can constantly track your results. You can find out whether a particular ad or campaign has been effective and know exactly where your money has gone. This means you can determine ROI faster with a PPC campaign. A specialized automotive PPC marketing agency can even let you know an accurate figure of the website visits, phone leads, or e-mail leads that your ads are getting.

5. It allows you to use geo-targeted ads
This aspect is especially useful for local car dealers. If your dealership is located in Austin, for example, and you only deliver your vehicles within the city area, then it is futile to show your ads to people outside Austin. With PPC, you get to decide where your ads will be shown and at what time. You can select single or multiple cities where you want your ads to be displayed and exclude those which seem unnecessary.

So, are you beginning to see why PPC should be a major recipient of your automotive marketing strategy? Traditional advertising and SEO are important channels, but if you are targeting a wholesome marketing strategy that touches upon all key factors, then PPC ought to be included.

Resource: 5 Reasons Which Make PPC The Best Marketing Channel for Auto Dealers

 


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How to Boost Automotive Sales with Radio Advertising

Radio is the medium for spreading a message and influencing people.Radio is an old contender among the other mediums of communication, but its use and importance has remained constant. With the advent of television and internet, people assumed that video will take over the radio star. But the data shows a different picture. Radio is still the best medium for spreading information and even the best.

Radio is an old contender among the other mediums of mass communication. For many years radio has proved to be the best medium for spreading information and influencing people. With the advent of other mediums like television and internet, many believed that the importance of radio will eventually fade away. But, data shows a different picture. A recent Nielsen study shows that 93% of the American adults with media access listen to radio every day. It seems like video has yet not been able to beat the radio star!

Radio can be very helpful in undertaking successful advertising campaigns. But how to create a successful radio advertising campaign? How to convey the right message? How to make it attractive for listeners? And most importantly, how to them get them to act?

Below are some radio advertising tips to help you conduct a successful automotive radio advertising.

1. Know your audience
An advertisement becomes effective when the receivers are able to relate with it. Hence, it is essential that you know your audience and choose a radio station carefully. Each radio station attracts a different set of people who vary in age, demographics, tastes or preferences and hence, your automotive ads should be unique to each radio station.

2. Make Sure That Uour ads Match Your Bbranding
It’s important that the theme of your ads match with your branding message. overall feel of your brand? Is it traditional, modern or serious? Such consistency fosters trust between you and your audience. Hence, automotive radio advertising can help you increase sales and also create an active brand identity for your company.

3. Create a strong Call to Action
No matter how creative your ads are, but if they lack a consistent call-to-action, your ads will be lost in the void. Call-to-action reinforces your automotive ads‘ message. A strong call-to-action includes.

  • A consistent message
  • A focused goal
  • Repetition.

4. Integrate Radio Advertising with Other Marketing Methods
You can multiply the success of radio advertising by integrating and using it with other mediums such as television and social media. 93% of online shoppers are dependent on social media so if you depend solely on the radio, you may miss out on this large pool of customers.

5. Timing is Key
All the money and effort spent behind radio advertising will be of no use if the placements of your ads are wrongly timed. Peak traffic hours, rush hours or midnight ads for the nocturnal, depending on the nature of your products and message, the ads should be strategically timed.

6. Use a Popular Figure
Using a popular figure to deliver your brand message can have a powerful impact on your sales and increase brand awareness. A familiar, well liked person whose personality blends well with your brand and whom your audience trust, can drive up sales.

Radio advertising, if used properly and creatively can drive traffic and sales right to your dealership. However, it is a broad concept with manifold elements. You may want to seek guidance from a professional automotive advertising service provider to ensure that you put your effort and money in the most effective techniques.

Resource: 6 Tips for Effective Radio Advertising for The Auto Industry

 


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Technology and The Automobile Industry

Over the years, we have witnessed many enormous transformations in the automobile industry. The automobile giants and their engineers are working tirelessly to embrace new technologies and introduce innovations in the modern-day vehicle. Cars evolve with technology. Thanks to automotive marketing, car buyers and enthusiasts are able to keep pace with this evolving automobile technology.

In the recent years, the concept of “in-vehicle services” has gained prominence with many consumers looking forward to enjoying the benefits of infotainment systems and advanced driver assistance systems.

  • Connected In-Car Infotainment

Automotive infotainment is one of the fastest growing technologies in the automobile industry and owing to the smartphone technology boom in today’s world, this growth trend is expected to rise in the future.

Apple CarPlay or Android Auto Play is taking most of the limelight in auto advertisements in Dallas these days with many consumers considering these to be a “must-have feature” in their cars. The trend of integrating the car’s embedded system with the driver’s mobile device is currently shaping the car market. This feature allows users to tether their smartphones to a vehicle’s in-dash display and thereby get hands-free access to its driving related services.

Calling, texting, navigation etc. – all these areas are addressed by CarPlay and AutoPlay. These features not only display large app icons in the central display, but they also allow users to navigate apps through built-in car controls. It is basically entertainment with safety as a priority. For example, when a driver connects his iPhone to his car, he can conveniently change music or call some without taking his eyes off the road by using the buttons on the steering wheel.

The greatest aspects of Apple CarPlay are Apple Maps and Siri. Siri’s ability to read, reply and send messages is impressive. Similarly, if a driver asks “Siri, where is the nearest McDonald’s?” the system will respond with a route and time estimate almost instantly.

  • ADAS Technology

This is yet another remarkable technology which is being talked about in many auto advertisements in Dallas. ADAS uses modern detection and alert systems to enhance on-road safety. This technology senses road conditions with the help of radar and sensors; it informs the driver of hazardous road conditions and in some cases, even stops the vehicle. It also monitors in-vehicle health like tire pressure.

Road accidents have become quite frequent in many major cities. In such a scenario, auto advertising agencies should focus on promoting the importance of road safety and car health.

 

ADAS technology is great for detecting objects in the vehicle’s blind spot, lane change assistance, forward collision warnings and more.  Highly advanced systems can also predict actions of other drivers. For example, it can predict when a car is about to back out from a parking space. ADAS technology is in vogue and the demand and advancement are expected to rise steeply in the coming future.

Technology largely affects the way cars are designed, manufactured, operated and maintained. Consumer preference of a car’s design, performance, and safety also greatly depends on recent technological trends.  Whether it’s changing the music while driving, sending a text message, finding the nearest gas station or parallel parking with sensor-based assistance, technology has changed the way people drive a car. In the near future, consumers can expect upcoming vehicles to integrate more technological solutions. Hence, auto advertising agencies should consider building their automotive marketing strategies around these areas.

Resource: The Impact of Technology on the Automobile Industry


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4 Advantages of Automotive Print Advertising

We are living in a technologically-obsessed era where people are always glued to the online world via some sort of digital device. And that is why the advertising industry believes in embracing the latest technologies in digital landscape to promote products and services. But does that mean the old, tried and tested traditional marketing methods like print ads are dead and buried? No, not at all. Printed marketing pieces are still very much alive and they still possess a significant impact in boosting your business image and branding efforts.

Nowadays, automotive businesses are ignoring the print advertising method all together and diverting their complete attention towards online marketing techniques. However, disregarding the importance of automotive print ads in Dallas or any other locality without evaluating its impact on your target market would be a big mistake. In this blog post, we will check out the top four reasons why print ads are still effective and why you can think about allocating budget for printed media in your business’ next marketing campaign.

1) Targeted marketing: Print publications have large audiences who are interested in that specific topic. For example, auto magazines are subscribed to by the people who are really interested in staying up-to-date about the latest trends and news in automotive industry. High-quality reliable content in magazines and targeted newspapers can reach out to the people who are already interested in learning more about your business services and products. Brands who place advertisements in such highly credible print publications receive the same positive feelings from readers and further helps in generating leads and sales. With print advertising, you can target your marketing efforts to a specific consumer base who share interests and knowledge in your business services.

2) Affordable: You don’t have to break your bank to create and publish automotive print ads in Dallas. It would be easy to make your advertising budget efficient and effective by choosing the right medium to advertise your business. For instance, if you are planning to advertise about the launch of a new car model at your dealership, then you have to choose a targeted auto section of newspaper for ads or an auto magazine to reach out the niche audience. Since the demand of print advertising has been declining, you can negotiate with the publications for low prices.

3) Customer engagement: When people browse through websites, they spend only seconds scanning it, especially if they are looking for any specific information. But when you read a magazine or newspaper, you turn your complete focus on its contents. Unlike browsing a website, printed ads or marketing materials command longer attention spans and engage the customers by a greater extent.

4) Flexibility and customization: When creating an advertisement for your dealership or automotive business, you can hire the services of a creative team to come up with the best design and content. Eye-catching and engaging print materials can easily grab the attention of customers. Moreover, you have a lot of options with print advertising. You can choose the section of newspaper or magazine where you would like to get your ad printed.

You can even choose the niche magazines or targeted newspapers circulated in a specific geographic location. Beyond these options, print ads even allow you to create customized solutions by catering to your budget limits by offering different ad sizes such as offering quarter-page, half-page and full-page ads.

While many of the businesses are moving to the online side for marketing, it is essential to remember that print automotive advertising in Oklahoma or any other locality still holds many perks and can play a significant role in increasing sales effectively and efficiently.

Resource: 4 Reasons Why Automotive Print Advertising Still Works


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How to Implement a Successful Automotive Video Marketing Strategy?

If you wish to find success in an increasingly digital marketplace, then it is essential to invest consistent effort and employ the latest marketing techniques.There are several agencies that offer specialized automotive marketing in Dallas and other localities. Choosing the right method that suits your needs and falls within your budget limits is not always simple. It helps to employ the aid of professionals. Moreover, you also need to consider your market condition, competitors and business goals for selecting the right channel of advertising.

  • Automotive video marketing is one of the most versatile and strategic methods to promote your business and generate new streams of revenue. Why should you consider video marketing for your automotive advertising needs?
  • Videos have great influence on boosting conversions and increasing sales. According to recent studies, 74% of users who watched a video on a product have bought the product eventually.
  • About 76% of businesses agree that video marketing campaigns have provided a good return on investment. Although video production isn’t cheap, it is easily worth the money when done right. Besides, smartphone technology and online video editing tools are advancing at a rapid rate which makes video production more affordable.

  • Video builds customer trust and loyalty. Automotive videos engage and evoke emotions in customers minds. The major goal of any automotive marketing technique is to build customer relationships and trust, and promotional videos are a proven way to achieve this. According to a survey report, 57% of the consumers said that videos foster trust and gave them the confidence to make a purchase.
  • Google and mobile users love videos. We all know the importance of search engine rankings and online visibility. Videos have a great influence on your search engine rank and embedding videos on your business website is more likely to increase the traffic to your website. Moreover, the number of smartphone users is growing, which translates to an increased number of viewers.
  • The next question is what type of videos do you need for your business? Having a video recorder or smartphone won’t be enough. You need to develop a good content marketing strategy before proceeding with your video production plan. Some of the possible options include:

  • Vehicle reviews: As a dealership, one of your most important tasks is to educate and inform potential customers about your inventory. You can film new and used vehicles in your showroom with expert reviews or highlighting features. You can even consider shooting a test drive or recording the experience of a customer.

  • Service department: Dealerships not only deal with the sale of vehicles but servicing and financing as well. Think about filming the details of such services by taking a video tour of your dealership’s service and finance departments.
  • Words from your staff: You need to generate trust among customers in order to build long term connections. Record your sales team and let them speak about their services and experience at the dealership.

Once you have produced a quality video, the next important decision involves posting the videos. Where should you post the video? More than 50% of website traffic is generated from mobile devices. Some of the standard platforms for posting your videos include social media, YouTube and your website itself.

Video marketing is one of the best forms of creative auto advertisement strategies in Dallas. All you have to do is come up with a strong content strategy, production tools, and techniques to create and post the best automotive videos.

Resource: Keys to Effective Automotive Video Marketing Strategy