The competition for visibility in the search engine results is fierce. Auto dealers are opting for different and innovative strategies to improve their search engine visibility. Free promotion strategies, if planned and executed properly, do bring good results. But, in order to maintain profitability in this fierce competition, companies should back their free promotion strategies with paid online advertising methods like Pay-Per-Click.
PPC is a powerful advertising tool that influences your auto website’s position in the search engine results, drives traffic to your website and increases ROI. Because of its favorable results in the recent times, many dealerships today have turned towards automotive PPC agencies to develop and oversee their PPC campaigns.
So, if you’re on the fence about PPC for your dealership, read along to know the amazing benefits that PPC and automotive PPC agencies can bring.
Why PPC marketing?
1. You pay only when a person clicks
The best feature about PPC is that it is straightforward and you know exactly where your money is going because you only pay when an interested person clicks on your ad.
2. You can get website traffic almost instantly
If you adopt a sound PPC campaign, you can expect people clicking your ad and visiting your website almost instantly because PPC uses targeted keywords that your prospective customers are typing in the search engines. To put it in simple words, your ads will be shown to people looking for vehicles online and not everyone in general like in the case of traditional advertising. However, it is important to invest your money in the right automotive PPC marketing agency who knows exactly how to tailor the campaign according to your needs.
3. You can reach your potential customer at the correct time
With PPC, you can target a specific person at a specific place with the right ad and at the right time. With PPC’s location targeting mechanism along with device-specific preferences, you can deliver specific messages to your potential customers.
4. You can keep track of the results
The problem with traditional marketing is that it is difficult to track whether your ads are reaching your targeted audience or not and whether the ads are bringing in any customers. With PPC, you can constantly track your results. You can find out whether a particular ad or campaign has been effective and know exactly where your money has gone. This means you can determine ROI faster with a PPC campaign. A specialized automotive PPC marketing agency can even let you know an accurate figure of the website visits, phone leads, or e-mail leads that your ads are getting.
5. It allows you to use geo-targeted ads
This aspect is especially useful for local car dealers. If your dealership is located in Austin, for example, and you only deliver your vehicles within the city area, then it is futile to show your ads to people outside Austin. With PPC, you get to decide where your ads will be shown and at what time. You can select single or multiple cities where you want your ads to be displayed and exclude those which seem unnecessary.